Pictures speak louder than words

Photo Camera
James
by

Have you ever scrolled through pages of text and only look at the pictures? I have, and this is why it’s so important to have stunning and unique visual images on your website and social media pages. People nowadays just do not have the time or the attention span to sit and read lots of information, which means the way to grab people’s attention is to use images, and if necessary, a very small amount of text.

 

This is a far more interesting and engaging way for customers to learn more about your business.

According to research, the human brain processes images 60,000 times faster than words, this is why it is becoming increasingly popular for websites to have an image, or even slideshow of images as the main focus on the front page. If a visitor is welcomed with an interesting and story-telling image when visiting your website they are going to feel engaged and interested in your business much faster than if they had to read a paragraph of text.

Pictures are easy on the eye, if someone was faced with a block of text when they visit your website they are probably not going to bother reading it and visit another site. Whereas if they were welcomed with an interesting, colourful image they are much more likely to want to look around the rest of your website, keeping them on your website longer, which in turn improves your SEO (Search Engine Optimisation).


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